5 Things I Learned from Running an eBook Promotion

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With the weather wet and miserable for the last Bank Holiday weekend, I decided it was a perfect time to run a free download promotion for my new eBook.  Here’s some things I learned from the experience:

  1. The free promotion itself is easy to set up through KDP (Kindle Direct Publishing). Simply go to your Bookshelf, and in “Your Books” next to the book you wish to promote, you’ll see “Book Actions” and, underneath, a button to “Promote and advertise”.  This takes you to “Promote your book on Amazon” where you can find the section “Run a price promotion”.  I chose “Free Book Promotion”, and you then click on the dates you want the promotion to run (you have a maximum of five days for your current enrolment term on the Select programme).
  2. Although I set my promotion to run from Saturday to Monday, my eBook didn’t show as free until about 9am on Saturday and was therefore also free for the first few hours of Tuesday morning. Bear in mind when setting your promotion dates that time zones or volume of deals to process may affect timings (embarrassing if you’ve been telling everyone it will be free!)
  3. Remember that your free promo is only as good as your…er…ability to promote!  You need to get active on social media, and tell all your friends and family.  The best promotion is the kind which gives your potential readership something in addition to just the specifics of the book you’re plugging, something which engages their interest.  For example you might want to tell people a bit about the inspiration for your stories, or (if it’s non-fiction) some interesting facts from your background which demonstrates why you’re the best person to be writing this particular book.
  4. You need to know why you’re running the promotion in the first place.  What are you hoping to achieve?  Giving away your work for free certainly isn’t sensible in every situation.  I chose to do it because: a) this is my first Kindle upload, so in that respect it’s a learning experience for me, and I want to try out all the features; b) my current eBook is (I hope) the first of many, so my main aim with this one is to get my name out there, and have something to show an audience on the Kindle platform; c) promo downloads can push your book up the bestseller rankings quickly because the rankings are skewed towards the most recent downloads, so it’s good for exposure, and d) feedback is really important – the free promo allowed me to pick up some star ratings and reviews that I probably wouldn’t have got otherwise.  (A huge thank you, by the way, to everyone who has left a review – it really does make so much difference – and I really appreciate it.)
  5. Beware! Running a promotion turns you into a stats obsessive!  You will find yourself constantly refreshing your Amazon Sales Dashboard, checking your Twitter-feed, gazing at your star-rating and sales ranking. There is a grave danger that you will get a bit tedious to your nearest and dearest too – they’ll probably be too polite to mention it, but you just have to acknowledge they probably aren’t quite so excited about your book as you are!  ;0)

NB: The free promo is now over, but ‘The Camel in the Garden’ is still available for 99p (UK), and remains free for subscribers to Kindle Unlimited.

 

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