Tag Archives: Indie Publishing

Quick Guide to eBook Publishing with Amazon KDP – Part 5

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This is the last in a series of five posts designed to help you if you’re publishing your first eBook with Amazon KDP. It aims to give you a few hints and tips as well as some links to other sources of help. If you’ve just stumbled upon this post today, you can catch up with all the previous parts using these links:

Now we’re at the final stage:

Part 5: Marketing your eBook

Actually, it’s a bit misleading to say this is the final part, as the promotion and marketing process should really be on your mind from the moment you have the idea for the book. But I’ve left it until last in this series as, if this is your first eBook, getting the darn thing written and formatted is daunting enough.

One of the hardest things about self-publishing is the fact that you have to learn to wear a lot of different hats. Yes, you’re a writer, but you’re also a copyeditor, proofreader and cover designer. You’ve had to learn how to deal with the technical aspects of eBook creation. Now you also have to become the Marketing Department for your writing business. If you’ve been able to develop some or all of these skills in other roles prior to embarking on your writing career, then you’ll have a head start. For most of us though, not all the skills in the self-publishers toolkit will come naturally. If you’re a creative writer and a dreamer, if you like to spend vast amounts of time in your own head with just your characters for company, chances are you’re not going to be the sort of person who enjoys public speaking or self-promotion. So yes, marketing your book can be hard – but you’re a creative person (you must be, else you wouldn’t have written a book in the first place) so you should be able to come up with a strategy which suits both your book and your personality.

Fortunately there are loads of great resources out there for self-published authors. For instance, you can try Mark Dawsons’s Self Publishing Formula  or Joanna Penn’s site The Creative Penn. Both contain free resources as well as their own books and courses, and links to other useful sites. There are also loads of great articles in print magazines such as Writers’ Forum and Writing.

Read as much as you can about marketing and promotional strategies for eBooks, but don’t get carried away – keep in mind all the time what you are trying to achieve. Your eBook is available – what you want to do is let people who might be interested know how they can find it. There are lots of ways to go about this, including:

  • Social media: Facebook, Twitter, Instagram etc. are great ways to reach a fairly wide range of people relatively quickly and easily. But there is so much promotional activity on the internet that you have to have an integrated approach to publicizing yourself and your book. Ramming it down people’s throats by repeated posting “BUY MY BOOK!” is not the way to go. Yes, you need to run a few ads, but more importantly, you need to get involved in discussions, and engage with people about topics relevant to your book. Make online friends. Treat social media in the same way you would any other social interaction. You’re aiming to raise awareness and generate interest in your writing – you do this by building an online presence, and developing relationships.
  • Telling all your friends! It can seem incredibly embarrassing to talk about your writing with people you know (the non-writing people that is!). It’s difficult to work into conversation, and we Brits find it particularly tricky to talk about our own achievements. I always think of the bit in Blackadder Goes Forth when George says “Well you know, one doesn’t want to blow one’s own trumpet,” and Blackadder says, “You might at least have told us you had a trumpet!” That seems so true when people you know well say things like, “Oh, I didn’t know you write!” And you’re then embarrassed that you didn’t say something before. You’ll also be amazed when the people you least expected to be interested in your writing are the ones who end up being your biggest fans! Incidentally, you’ll probably know lots of people who don’t have a Kindle, but you can tell them how to download the app for their phone or laptop so they can be part of the eBook experience.
  • Sending press-releases to local newspapers (I’ve sent out a couple of press releases, and they were used – local papers are desperate for copy!). Though I’m not wholly convinced that this does generate any additional sales, it can lead to other opportunities, and does raise your profile as a writer.
  • Blogging about your writing (or chosen specialised subject if you write non-fiction). Or getting other people to blog about it! Or commenting on other people’s blogs… Or going on a blog tour…
  • Giving talks to writing groups or other interested parties. Or taking part in an event at a local library, bookshop, or other local community activity.
  • Paid advertising on Facebook/Amazon etc.
  • Building a mailing list.

Whatever you decide to do, remember to keep it up. Maintain that social media presence. Attend those events. Keep talking to your readers.

So, that’s my quick guide in a nutshell. To sum up, it is possible, if you do your own cover design using your own images, to create an eBook with absolutely no outlay, but if you want professional help, be prepared to spend money on cover creation, editing and proofreading, and marketing and promotion. Be realistic about how much you can afford to spend given your likely earnings – eBooks are not a get-rich-quick scheme.

I hope you’ve enjoyed this series, and picked up a few tips on the way. If you’re about to have a go at creating your first eBook, I’d love to hear how you get on.

Quick Guide to eBook Publishing with Amazon KDP – Part 4

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If you’re publishing your first eBook with Amazon KDP, this five part series is designed to give you a few hints and tips, as well as some links to other sources of help. If you missed Part 1, you can find it here, Part 2 is here, and Part 3 is here.

Part 4: Uploading your eBook to Amazon KDP

OK, so you now have your perfected manuscript correctly formatted, and your super front cover which looks good not only in full size, but also as a thumbnail. Now comes the exciting part – uploading it all to KDP.

First, you need to go to https://kdp.amazon.com/ (There’s a cute little video on this page which tells you all about publishing via KDP.) If you already have an Amazon account, you should be able to create a KDP account and sign in with your usual details. This then takes you to a page with tabs for “Bookshelf”, “Reports”, “Community” and “KDP Select”.

The “Bookshelf” is where you create your new eBook, and where the information for this book is then stored. In the future, as you write and upload more books, you’ll add to your Bookshelf.

Before you go any further, I recommend you buy a copy of Sally Jenkins’ eBook Kindle Direct Publishing for Absolute Beginners – it’s £1.99 and will take you through the process step by step. I found it incredibly helpful for my first eBook. Without Sally’s straightforward explanations, I would probably have wasted hours trying to work it all out for myself, particularly the financial aspects which you need to complete in detail for the first upload. (This includes your author/publisher information, and payment, banking and tax details so that Amazon can pay you any royalty monies owing – these are paid two months in arrears.) Subsequent eBooks are always more straightforward since you don’t have to complete all this information afresh each time.

Briefly then, in your “Bookshelf” you click to create a new eBook title. You then need to fill in all the details for the book, including the language it’s written in, the title, author etc. Next you’ll be asked to provide the book’s description – the blurb which will appear on the book’s Amazon page. This is really important and you need to take time to create something which will engage a potential reader’s attention, and make them want to click and download your book. This is surprisingly tricky, and it’s probably best to draft it offline and cut and paste it into the description box.

Next come the keywords and categories. These are also extremely important to enable potential readers to search for and find your book from the kazillions which are now available. You can have up to seven key words or phrases – and it’s important to spend time thinking about these. Put yourself in the mind of a potential reader. Imagine how you would search for a book. Think about what you would type into the search bar. Try searching for other similar books to yours.

You’ll be asked to select two categories in which you wish your eBook to be displayed. Think of these as akin to the areas or shelves in a physical bookshop where your book should be found. Try to be as specific as Amazon’s sub-sections will allow. (This is easier if your book falls into a clearly defined genre.)

Next you need to upload the manuscript file and the cover. When you upload the text, the upload process will check for spelling errors and inform you if it thinks there’s something wrong – you can then check and either amend or choose to ignore the issues raised. (I assume fantasy books always generate lots of “errors” as they are more likely to contain names or words which Amazon’s text checker will not recognise.)

At this stage you can use the previewer to check how your eBook will appear in an e-reader. It’s amazing how the odd formatting problem may still appear. If this happens, go back and amend your manuscript file, and upload again.

One of the important things you have to decide is whether or not you tick to join “KDP Select”. The plus side of Select is that anyone who is a member of Kindle Unlimited can download and read your eBook for free, and you’ll receive a (tiny) income per page read, and (arguably of more benefit) you may gain more reviews from this wider readership. The downside to Select is that it demands you publish exclusively with Amazon. This means you cannot market your book through Kobo or any other platform. If you tick to join Select, this is for a 90 day period. Once the 90 days is up, you can review the situation and decide if you’d like to continue.

Whether you decide to stick with Select or not, you need to choose your royalty plan and set up your pricing strategy. You will be asked to choose your primary marketplace (for me, this is Amazon.co.uk), set the price for this marketplace and then Amazon will automatically generate the prices for the other territories.

Now comes the exciting moment when you hit the button: Publish Your Kindle eBook. Whoop! Amazon says it can take up to 72 hours for your book to go live, but usually it’s much quicker than this. You will receive an email when the process is complete.

So there you go – now you’re a published author! But don’t go thinking your work is done. Read the final part of this series next week to find out what you should be doing post-publication.